How to Use Key Words
How Should Key Words be Used in Content
Before discussing how keywords in content are used, we need a basic understanding of what key words are. Key Words used in web content are simply the TERM you want a page or blog article to be found for by search engines. Note I said term not terms - one term, not hundreds. In other words, the key word is literally the subject of the page or article, the central idea you had when you wrote the article. Not the overall type of site or intention for having a website - the subject of the article being published, nothing else.
How many Key Words Should be Used
Key Words are better described as Key Phrases or Key Terms. Three or four words are usually sufficient to describe the idea of an article. Each page, article or blog post should be about a single main subject if you are wanting good results from search engines. Trying to cover more than a single concept in one article will reduce the effectiveness of your writing by reducing the key word density of the content. Key word (or keyword) density is one of the ways content dependent search engines (Google for example) use to find index and rank your articles.
How to decide on Key Words
What do you want to write about. Do you a have a topic or sub-topic you want search engines to find? How would you think other people would look for the information required? How would you use Google to search for the information you are going to write about? That's one good way to find the key words (key phrase) to use. For example, This article is titled "How to Use Key Words". That is my key term for this article, the key term I want Google to present to searchers using this term (and similar terms).
Stay on Target for Keyword Density
Always stay on target when writing. Stick to the main topic to ensure the article will achieve good keyword density (in SEO terms 1.5% to 3.5 %). If you have several sub topics, then consider writing an article for each of these sub terms and give readers links to the other articles. This practice not only maintains the required term density, it is more easily digested by your audience. And there are more advantages to splitting articles into separate sub sections
- More content on your site will make Google happy, and make your site grow faster too.
- Greater spread of keywords or key terms provide more ways for searchers to find your web site.
Varying Combinations of Key Words in Content
A good idea when writing the content is varying the way the words in the key phrase are used. The main term for this article - how to use key words would be difficult to repeat without the article becoming a poor attempt to create word spam through the over-use of the main phrase. However we can effectively vary the use of each word in the phrase; Describing how a web author should use keyword density - read that again - the sentence is a variation of the required key phrase.
Introducing Secondary Key Terms and Words
Another good idea is introducing alternative but similar words into the article - so a searcher with different ways of considering a topic will also find the article - maybe not as highly placed as for the primary term, but still well up in SERP. Key phrase and key term are secondary word groups this article may get search results for.
Page Content and Keyword Density
Here are some basic guidelines to assist your efforts for search engine results for your terms
Use the main keyword cluster in the Page Title and the meta title. Always include the main term in the meta description. Use the main term in the first paragraph - preferably the first sentence of your article. Also use it in the first heading (h2 heading) and in a few other headings. Spread the keyword term and variations around the page content - always ensuring the content is readable and makes sense, aiming for a density of one and a half to three and a half percent as mentioned. (A little more or less is OK. Too much more is not always a good idea).
If you are using a content management system, get a good SEO plugin, module or extension - don't rely on CMS themes that claim built in SEO tools. Get one that has a tool to analyse key word use while working on the page - or use a browser plugin to achieve similar results.
Key Words and Meta Keywords
I have written about meta keywords, claiming these are not needed, and have no real benefit for search results. There is one good reason however to use meta keywords - as a focus for your topic. A web author can use the meta to list the possible key words the article is intended to get SERP for, as an aid to staying on the topic. The first meta keyword should be the main search term required, and then other combinations may be added and used to vary the possibilities - these combinations can then be introduced into the body content of the article.
Key Word Do's and Don'ts
Here are some tips to consider when using keywords in content
- Decide on the Key Word or Key Term before starting to write.
- Do stay with the Key Topic
- Build Key word density in the content to about 3 percent
- Vary the way the term words are used
Keyword Do Not's
- Do not stray from the topic: Avoid the temptation to get your article found for anything other than the subject of the article.
- Do not overdo the use - Key Word density should not exceed the guidelines of 1.5% to 3.5% - ten or fifteen percent is SPAM.